The shopping pioneer, Majid Al Futtaim has come up with the most innovative and interactive campaign yet! A life-size 3D version of the famous board game MONOPOLY.
Might I add…it is my favourite board game to play! As a child, my brother, cousins & I would spend our summers at my grandparent’s country home in Canada. The nights would be spent playing games at their kitchen table, under a soft dingy light fixture, a table of sweets and snacks prepared by my dear Babcia. Sometimes we would be cheeky and stay up all night playing MONOPOLY. My brother would hide the MONOPOLY money in his socks and always had sneaky ways of winning! My grandmother would not be happy the next morning as we would sleep for half the day…but that’s another story:)
Lucky shoppers can roll the dice for the chance to win at UAE’s FIRST ever giant MONOPOLY! 1,500 AED will be given away every 10 minutes (500 AED at each mall). PLUS chances at winning instant prizes to redeem at Ski Dubai, VOX Cinemas + iFly Dubai! You only need to spend 300 AED to get a chance to play. Each game allows you to throw the giant dice three times. Every game played lasts between 8-10 minutes (35-45 games expected to be played daily at each mall). You can earn extra points by posting your scores and pictures online with the tablets provided by the Game Master. Just remember to avoid the life size jail cell:) For some odd reason everyone at the event was excited when someone got locked up! There will also be the iconic Mr. Monopoly present to snap some pics with plus Monopoly themed manicures for the ladies!
The man of the hour (pictured above) Mr. Fuad Mansoor Sharaf, Senior Director – Property Management, Shopping Malls for Majid Al Futtaim Properties stole the show with his speech at the launch event. People were swarming around him like paparazzi taking pics of him! I couldn’t believe it when he asked to pose with my kids! Cool beans! Of course my camera was stashed away in my stroller!
All of the media had a chance at playing the famous board game! The kids and I got to play along side TV presenter Layne Redman of a Dubai One! Unfortunately we did not win the 500AED…neither did Layne…but another lucky man from the press did! I knew I shouldn’t have picked the cat game piece…
Our goodie bags were wicked! I took home a brand spankin’ new MONOPOLY board game plus a really cute USB key in the form of dice!
Best of luck to those of you that give the game a try:)
The game will be running from June 13th, 2014-June 26th, 2014.
Saturdays to Wednesdays 12pm-10:00pm
Thursdays & Fridays from 12:00pm-12:00am
For more up-to-date info on how to participate check out Mall of the Emirates, Deira City Centre & Mirdif City Centre on Facebook!